It’s not new to anyone that Facebook makes a lot of money out of advertising revenue, but it would appear that it’s not making enough. With shares dropping in price and the number of new users slowly leveling out, what does Facebook have to do to keep the money, and users coming in?
Well it seems that Zuck & Co. are looking to change, or, ‘ad’ the way advertisements appear in your mobile browsers by way of ‘sponsored pages’.
Currently, when looking Facebook via your mobile browser you will get the occasional ad in your news feed, usually because you have liked that product’s page directly. You have subscribed to that page and agreed to receive what ever the owner posts, which if it’s a brand is probably going to be an ad, but that’s ok, you liked the page and therefore showed an interest.
Facebook’s newest experiment is to allow some advertisers to place page posts in to consumers news feed’s on their mobile that haven’t liked that page. Essentially forcing their way into your life. If this rolls out officially it will open a huge amount of ad revenue potential. People generally check Facebook on their phones more than the actual site itself due to being at work, or out and about. Now think how many phones are out there, tally up the two and that’s an incredible amount of ad potential.
By changing the ads so that they appear as page posts in news feeds, rather than great flashing ad’s, Facebook are ensuring that ad’s are something more subtle, something you just take in as you scroll down the feed. It’s almost subliminal, but not quite, its there completely open for you to see. In addition, the ad’s will say sponsored, so you will know that they have been put there by way of Facebook rather than a page you like.
Perhaps this will remain an experiment and may even be a precursor to the Facebook Phone that HTC have been rumoured to be working on? On the face of it, will this make a huge change to your busy Facebook browsing life? Probably not, but it will bring in the money for Facebook, which means it’ll be around for a lot longer.